Handwriting fonts are EXPLODING in 2025 and here's why: authenticity. In a world of AI and automation, hand-lettered typography feels human, real, and trustworthy. Brands are ditching sterile sans-serifs for bouncy baselines and imperfect strokes. The trick? Don't overuse them. Handwriting fonts work best for: headlines, quotes, signatures, and packaging. Avoid them for body text (readability nightmare). Best niches: wellness, food, fashion, wedding. Want that organic feel? Layer handwriting with minimal sans-serif backgrounds.
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